We're committed to exceeding your expectations
GNC sets the standard in the nutritional supplement industry by demanding truth in labeling, ingredient safety and product potency, all while remaining on the cutting-edge of nutritional science. As our company has grown over the years, so has our commitment to Living Well. In fact, GNC is the world's largest company of its kind devoted exclusively to helping its customers improve the quality of their lives.
From scientific research and new product discovery to the manufacturing and packaging processes, GNC takes pride in our rigorous approach to ensuring quality. Our commitment to quality extends to our interactions with you in our stores and after you buy our products.
Company Overview
GNC, headquartered in Pittsburgh, Pa., is the largest global specialty retailer of nutritional products; including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. GNC has more than 4,800 retail locations throughout the United States (including more than 1,000 franchise and 1,200 Rite Aid store-within-a-store locations) and franchise operations in 48 international markets. The company – which is dedicated to helping consumers Live Well – also offers products and product information at www.gnc.com.
GNC: Quality you can trust
At General Nutrition Centers, we've been developing quality products for more than 70 years, and we’ve built a business on the products and information our customers need to maintain healthy lifestyles. Throughout the past several generations, we've listened to your needs and have responded with the largest selection of nutritional supplements available today.
We have set the standard in the health and nutrition industry by demanding truth in labeling and ingredient safety and potency, while remaining on the cutting-edge of nutritional science. We are one of the world's largest companies devoted exclusively to improving the quality of lives: by providing better nutritional information, encouraging healthy decision-making and ultimately, lending a hand to healthier living.
From scientific research to manufacturing and packaging processes to the way we interact with customers in our stores, GNC takes on each role with rigorous quality and customer satisfaction in mind.
"Quality first" is a fundamental principle that guides every aspect of GNC's business, including our constant attention to new research and scientific discoveries. Each year, GNC spends millions of dollars researching and developing leading-edge products, and bringing them to market as quickly as possible. Remaining on the cutting-edge of nutritional research and industry development is a responsibility we take seriously. In fact, we conduct many of our own studies on product ingredients, to authenticate each particular claim or benefit before passing it on to our customers.
Our scientists meet with university researchers, doctors, nutritionists and other health care experts on a regular basis to ensure that we're providing products and services that meet the demands of consumers. Maintaining close relationships with research institutions also allows us to provide the most accurate and up-to-date information in our stores.
Our research team also stays on top of the latest clinical research affecting our products and our industry. Results from clinical studies can play a valuable role in strengthening and validating the marketing claims and efficacy of existing products and ingredients, and they provide the basis for new, more effective formulas.
GNC manufactures its own private-label products under its manufacturing arm, Nutra Manufacturing, Inc. Nutra, located in Greenville, S.C., is dedicated to producing the highest-quality supplements using the latest technology in state-of-the-art facilities.
GNC is committed to product quality and FDA labeling regulations; because you have the right to know what you’re putting into your body. Our products are tested and formulated to meet the claims made on our labels. GNC brand multivitamins go through 150 quality and safety tests – more than what’s required by the FDA! And every GNC brand product is subject to multiple checks before it arrives on a store shelf:
- Raw materials testing
- Purity testing
- Potency testing
- Product freshness and package integrity
- Product traceability
- Microbiology testing
GNC's manufacturing facility is one of the world’s largest dietary supplement manufacturers, and product quality is our business.
Nutra prides itself on its ability to meet consumer expectations and satisfy product demand. From the moment raw ingredients enter the Nutra facility until the finished product appears in GNC stores, we work hard to ensure no detail is overlooked and each product provides maximum benefit to the consumer. And we can produce a supply to meet almost any demand – Nutra Manufacturing has the capacity to produce over 13 billion units of softgels, caplets and capsules each year – the equivalent of nearly 60 million bottles of product annually!
When you read a GNC label, you know exactly what you're getting in that product. It's all part of our truth in labeling policy. We believe in disclosing important information to consumers, including all of the ingredients and potential allergens used in our formulations – even when it's not required. And all of our product labeling complies with the Dietary Supplement Health and Education Act (DSHEA) labeling standards.
GNC products are packaged with a wealth of quality information consumers can use to make informed product choices. Each GNC label features:
- Easy-to-read product name
- Potency
- Delivery type (capsule, caplet, softgel)
- Supplement facts information showing ingredients in the formulation
- Clear directions for recommended use
- Evidence-based claims about product ingredients
- Allergen warnings (where applicable)
- Toll-free customer service number
- Date guaranteeing the contents are fresh and potent
- Tamper-evident packaging
Furthermore, our products are packaged in safety-sealed, tamper-evident packaging to provide an additional barrier of protection for our customers. This confirms GNC's commitment to manufacturing safe and effective supplements. It also helps guarantee the supplements you’re purchasing are the freshest, safest and highest-quality supplements available.
Quality controlOur quality control testing extends through the packaging stage to ensure the packaging is safe and that it protects the freshness of the contents. Each product undergoes another set of individual tests, including a seal check, count check, expiration date check, carton check, label and bottle check, neckband check and lot number check. This series of checks and balances ensures that the product you are buying is truly the best available.
The shopping experience
GNC strives to provide a shopping experience that exceeds our customers' expectations. We know that no matter how much effort we put into manufacturing, packaging and distributing top-of-the-line products, the in-store experience we offer will always be a key differential in what makes us the best in the industry. Courteous and knowledgeable sales associates, meticulously and adequately stocked shelves, consumer-friendly educational materials and signage, and a satisfaction guarantee on your purchase… these are the factors that come together to create a valuable and positive shopping experience for each and every customer.
Our dedication to healthy living has expanded the company's reach in the industry and around the world. From its beginnings as a single store to today's more than 5,900 retail locations, GNC is truly a leader when it comes to helping consumers Live Well. But we don’t stop there. GNC is open for business 24/7 at www.gnc.com, where you can purchase products, sign up for the GNC Gold Card program, buy a gift card or read up on the latest health news.
Our sales associates: The right health information, the right decisions for a healthier youOur sales associates participate in ongoing training programs, so they’re ready to answer your questions and help you reach your nutritional goals.
Our commitment to educating employees inspired us to start GNC University – an e-learning solution for expanding sales associates' knowledge in the areas of nutrition and fitness. The GNC training team, along with our scientific affairs group, legal department and the University of Florida, developed three courses in the School of Nutrition and one course in the School of Strength and Endurance. The self-paced online courses are voluntary, and sales associates who successfully complete either the School of Nutrition or School of Strength and Endurance wear name badges that identify them as graduates.
Money-back guaranteeWe are serious about customer satisfaction and helping you find the products that best suit your needs. For that reason, every GNC product is backed by a money-back guarantee. If you are not satisfied with a GNC product, simply bring back the unused portion and your receipt within 30 days of the purchase for a full refund or exchange. No questions asked!
Product hotlineIf you have additional questions about a product, a store policy or the GNC Gold Card Program, you can call a knowledgeable GNC customer service representative at our toll-free hotline (1-888-462-2548). Representatives answer calls Monday-Friday 8 a.m.-6:45 p.m. and Saturdays 9 a.m.-6:45. During Gold Card week, we offer extended hours Monday-Friday 8 a.m.-8:45 p.m.
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